Case study
Street Hearts, in Central Park.

Westin
Street Hearts
Central Park
July–September
The results
Street Hearts put Westin's next-generation Heavenly Bed in the middle of Central Park and set up a date on it. Match or pass, falling asleep on it was a walk in the park, and a follow-up set a reminder to book the couple a Westin honeymoon in five years. The video passed 10M impressions.
View the post ↗10.7M+
Impressions
210K
Engagements
2%
Engagement rate
Brand partner