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Defining Gen Z culture.

Short-form is the new primetime.

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What we do

We create shows Gen Z chooses to watch.

Original shows made for the feed, and the brand stories that shape them.

01

Original IP

Culture-first series built to binge.

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02

Branded entertainment

Stories that move culture and business forward.

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03

Creator development

Nurturing the next wave of cultural voices.

→

Fallen Media Originals

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https://www.youtube.com/@whatspoppin

https://www.instagram.com/whatspoppin/

Street

What's Poppin? with Davis!

New York, one question at a time.

2.8M+

↗

whatspoppin

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https://youtube.com/@streetheartsshow

https://instagram.com/streethearts

Dating

Street Hearts

Strangers, matched on the spot.

500K+

↗

streethearts

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https://youtube.com/@15secondfilm

https://instagram.com/15secondfilm

Film

15 Second Film

Strangers direct. Chaos follows.

550K+

↗

15secondfilm

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https://youtube.com/@steptothemikeshow

https://instagram.com/steptothemike

Music

Step to the Mike

Original songs. Open verses.

3.1M+

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steptothemike

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https://youtube.com/@borrowaboyfriend

https://instagram.com/borrowaboyfriend

Dating

Borrow a Boyfriend

Dating on demand.

119K+

↗

borrowaboyfriend

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https://www.youtube.com/channel/UCnAKT8DBA8UlD-393zBTJ6w

https://www.instagram.com/subwayoracle

Comedy

Subway Oracle

Underground, unscripted.

500K+

↗

subwayoracle

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https://youtube.com/@lovetrainnyc

https://instagram.com/lovetrain

Dating

Love Train

Blind dates, underground.

55K+

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lovetrain

auto

https://youtube.com/@onthelooseshow

https://instagram.com/onthelooseshow

Street

On the Loose

Manhattan, off the cuff.

7K+

↗

ontheloose

Featured case study

Amazon × 15 Second Film

For the holidays, Amazon gave 15 Second Film director David Roffe a small crew and a few gifted products. The result was "Peppermint Proposal," a holiday film that ended with a candy cane engagement.

1.1M+

Impressions

View case study →

amazon

#8D3AFC

https://www.instagram.com/reel/DSV1Mt7EdF2/

The brands already in Gen Z’s feed.

View all case studies →

Case study

NYX × Fallen Media

NYX launched Make 'Em Wonder Foundation across What's Poppin, Street Hearts and Love Train, leaning into the chaos of situationship season.

25.2M+

Impressions

View case study →

nyx

#EF49C9

1

https://www.instagram.com/reel/DVOqUStAOy8/

Case study

Westin × Street Hearts

Street Hearts put Westin's Heavenly Bed in Central Park and set up a date on it. Match or pass, the bed won.

10.7M+

Impressions

View case study →

westin

#ED1183

1

https://www.instagram.com/reel/C_lpAJ1v6Ib/

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Fallen Media Originals

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Nurturing the next wave of cultural voices.

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Creator development

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Stories that move culture and business forward.

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Branded entertainment

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Culture-first series built to binge.

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Original IP

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We create shows Gen Z chooses to watch.

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Short-form is the new primetime.

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Defining Gen Z culture.

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