We started with memes.
Fallen Media began as a network of meme pages, built for the feed before most brands took it seriously. When TikTok changed what audiences wanted, we followed them onto the street. What's Poppin premiered in February 2021: an interview show made for the phone, not cut down to fit it.
It was the first of many, and the start of a category we created: the short-form content studio. Today Fallen Media has 20+ original shows, each one our own.
Founded by Rowan Winch and Sol Betesh, we still make most of our shows on the streets of New York.
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