For brands | Fallen Media

Case study

Cash App × What's Poppin

For six weeks we went live from NYC with the Wheel of Blessings. Millions watched as New Yorkers won up to $500 via Cash App, with lines around the park. An NYC fall spectacle.

2.3M+

Impressions

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cashapp

1

https://www.instagram.com/p/Cj3buoEgi8A/

Case study

Nike × Subway Oracle

Nike worked with Subway Oracle to promote the new Air Max Dn. The ad had it all: wholesome vibes, heartstring pulls and, of course, free Nikes.

2.3M+

Impressions

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nike

1

https://www.instagram.com/reel/C41EB_MOfYn/

Case study

Dunkin' × Fallen Media

Dunkin' ran across What's Poppin, Street Hearts, Subway Oracle and Step to the Mike in summer 2025. 21 videos in two months, each one made in its show's own format.

28.2M+

Impressions

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dunkin

1

https://www.instagram.com/reel/DMOSdgTSFgK/

Case study

Audible × Fallen Media

Audible partnered with 15 Second Film, Street Hearts and Borrow a Boyfriend in summer 2026. Three videos, three formats, each one telling its own story.

9.3M+

Impressions

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audible

1

https://www.instagram.com/reel/DbJVGJXTbXN/

Case study

Samsung × 15 Second Film

Samsung partnered with 15 Second Film in September 2025. Strangers directed an unscripted short on the street, with Samsung built into the film itself.

489K+

Impressions

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samsung

1

https://www.instagram.com/reel/DOgeARIkbLM/

Case study

Prime Video × 15 Second Film

Prime Video brought director Megan Park to 15 Second Film for Sterling Point in August 2026. Her film: "Mom Died."

1.8M+

Impressions

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sterlingpoint

1

https://www.instagram.com/reel/Db82obOzxpp/

Case study

Celsius × What's Poppin

Celsius partnered with What's Poppin across three videos from April to June 2024. Three episodes, three chances to meet the audience where they already watch.

2.5M+

Impressions

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celsius

1

https://www.instagram.com/reel/C5y99K3vAkv/

Case study

12 Days of Giving × What's Poppin

What's Poppin ran 12 Days of Giving in December 2024, with a different brand partner behind each giveaway. Seven videos, six sponsors, one holiday tradition on the streets of New York.

6.4M+

Impressions

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12daysofgiving

1

https://www.instagram.com/reel/DDShNgVSpq_/

Case study

Lancôme × What's Poppin

What's Poppin took its interviews inside Lancôme's Idôle House in June 2025.

936K+

Impressions

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lancome

1

https://www.instagram.com/reel/DKmqfcGM6Ck/

Case study

Victoria's Secret × What's Poppin

Victoria's Secret and Angel Reese brought Bombshell Bronze to What's Poppin in April 2026.

441K+

Impressions

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victoriassecret

1

https://www.instagram.com/reel/DW4CeMKADsP/

Case study

American Eagle × Street Hearts

American Eagle partnered with Street Hearts in fall 2024. Back-to-school season, strangers on the street, and a brand written into the date.

592K+

Impressions

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americaneagle

1

https://www.instagram.com/reel/C_02mJpS5Bm/

Case study

Month of Love × Street Hearts

Month of Love ran across Street Hearts and Love Train from January 15 to February 14, 2026. Brand partners, including Applebee's, bought into dates, giveaways and takeovers across both shows.

12.8M+

Impressions

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monthoflove

1

https://www.instagram.com/reel/DUbeIZMAX69/

Case study

Target × Street Hearts

Target brought Street Hearts to Target SoHo in March 2026 for a Bestie Test with Dorinda and Dolores.

2.8M+

Impressions

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target

1

https://www.instagram.com/reel/DVWptjPktvS/

Case study

Tinder × Street Hearts

Tinder has partnered with Street Hearts since 2024: a video that counted 30+ Tinder relationships made while it played, a campus Swipe Off with Temple University, and the launch of Tinder Double Date.

27.5M+

Impressions

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tinder

1

https://www.instagram.com/reel/DMa5xWNPD4p/

Case study

The Actor Awards × Street Hearts

Street Hearts set up on the red carpet at The Actor Awards in March 2026. Red Carpet Roses took the show's matchmaking from the streets of New York to the carpet in Los Angeles.

1.5M+

Impressions

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actorawards

1

https://www.instagram.com/reel/DVd-VwpAX2U/

Case study

Warner Bros. × Street Hearts

Warner Bros. partnered with Street Hearts to launch Companion in January 2025. A film about dating, promoted inside a dating show people already choose to watch.

288K+

Impressions

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companion

1

https://www.instagram.com/reel/DEkpIATPqbN/

Case study

Delta × Street Hearts

Delta partnered with Street Hearts in August 2026. Tiff Baira set strangers up on the streets of New York, and Delta was built into the date instead of interrupting it.

29.6M+

Impressions

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delta

1

https://www.instagram.com/reel/Db8uqmKxY7u/

Case study

Mountain Dew × Fallen Media

Mountain Dew partnered with Subway Oracle, then brought in Little Caesars for a three-city run. What started as one integration became a campaign that ran from November 2024 to May 2025.

19M+

Impressions

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mountaindew

1

https://www.instagram.com/reel/DCU8M12yK6k/

Case study

GetYourGuide × Fallen Media

GetYourGuide partnered with Subway Oracle, What's Poppin and Street Hearts for the 2024 holiday season. Three shows, three different formats, one brand showing up natively in each.

36.7M+

Impressions

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getyourguide

1

https://www.instagram.com/reel/DDaUhXzy_nY/

Case study

Jackery × Step to the Mike

Jackery partnered with Step to the Mike across three videos in June and July 2026. Michael Minelli took the show to the streets of New York, with Jackery written into each performance so it played like an episode.

3.4M+

Impressions

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jackery

1

https://www.instagram.com/reel/DZLmEOWPvo_/

Case study

Amazon × 15 Second Film

For the holidays, Amazon gave 15 Second Film director David Roffe a small crew and a few gifted products. The result was "Peppermint Proposal," a holiday film that ended with a candy cane engagement.

1.1M+

Impressions

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amazon

1

https://www.instagram.com/reel/DSV1Mt7EdF2/

Case study

NYX × Fallen Media

NYX launched Make 'Em Wonder Foundation across What's Poppin, Street Hearts and Love Train, leaning into the chaos of situationship season.

25.2M+

Impressions

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nyx

1

https://www.instagram.com/reel/DVOqUStAOy8/

Case study

Westin × Street Hearts

Street Hearts put Westin's Heavenly Bed in Central Park and set up a date on it. Match or pass, the bed won.

10.7M+

Impressions

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westin

1

https://www.instagram.com/reel/C_lpAJ1v6Ib/

Case study

Aritzia × What's Poppin

What's Poppin partnered with Aritzia to promote the world's warmest puffer jacket. Fans went crazy for the coat and loved the big Aritzia giveaway at the end.

1.3M+

Impressions

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aritzia

1

https://www.tiktok.com/@whatspoppin/video/7314799468346428702

Your brand, our shows, a story everyone wants to watch.

Cash App × What's Poppin

Nike × Subway Oracle

Dunkin' × Fallen Media

Audible × Fallen Media

Samsung × 15 Second Film

Prime Video × 15 Second Film

Celsius × What's Poppin

12 Days of Giving × What's Poppin

Lancôme × What's Poppin

Victoria's Secret × What's Poppin

American Eagle × Street Hearts

Month of Love × Street Hearts

Target × Street Hearts

Tinder × Street Hearts

The Actor Awards × Street Hearts

Warner Bros. × Street Hearts

Delta × Street Hearts

Mountain Dew × Fallen Media

GetYourGuide × Fallen Media

Jackery × Step to the Mike

Amazon × 15 Second Film

NYX × Fallen Media

Westin × Street Hearts

Aritzia × What's Poppin

Pitch your next show.