Case study
Three shows. One situationship. 25.2M impressions.

NYX Professional Makeup
What's Poppin? with Davis!
New York
February–March
The results
NYX launched Make 'Em Wonder Foundation in the middle of situationship season, so the campaign went where situationships live. On Street Hearts and Love Train, couples like Nicole and Julia, Diana and Dova, and Grace and Beans started on a strong foundation. On What's Poppin, New Yorkers were told to ditch the situationship and leave them wondering.
View the post ↗25.2M+
Impressions
891K
Engagements
4.66%
Video completion
Brand partner