Case study

Month of Love × Street Hearts

The biggest dating month of the year.

monthoflove

Month of Love ran across Street Hearts and Love Train from January 15 to February 14, 2026. Brand partners, including Applebee's, bought into dates, giveaways and takeovers across both shows.

Month of Love

Month of Love

x

New York

January–February

#ED1183

Bath & Body Works

Bath & Body Works

Urban Outfitters

Urban Outfitters

Energizer

Energizer

lululemon

lululemon

method

method

Kraft Heinz

Kraft Heinz

Westin | Marriott

Westin | Marriott

Citizens

Citizens

Lyft

Lyft

ZOA

ZOA

Calvin Klein

Calvin Klein

Hugo Boss

Hugo Boss

Steve Madden

Steve Madden

SoFi

SoFi

Jersey Mike's

Jersey Mike's

Plenty of Fish

Plenty of Fish

Mejuri

Mejuri

Sol de Janeiro

Sol de Janeiro

Nick's

Nick's

Yahoo

Yahoo

Hanky Panky

Hanky Panky

MTV

MTV

Interscope Capitol

Interscope Capitol

Epic Records

Epic Records

RCA

RCA

SeatGeek

SeatGeek

Campus

Campus

NEON

NEON

Linktree

Linktree

Warner Chappell Music

Warner Chappell Music

Morgan & Morgan

Morgan & Morgan

NBC

NBC

Focus Features

Focus Features

Searchlight Pictures

Searchlight Pictures

Lionsgate

Lionsgate

Jackery

Jackery

Jean Paul Gaultier

Jean Paul Gaultier

Lancôme

Lancôme

CeraVe

CeraVe

WhatsApp

WhatsApp

Orangetheory

Orangetheory

Bonobos

Bonobos

Fiverr

Fiverr

Mastercard

Mastercard

Starz

Starz

Motorola Razr

Motorola Razr

DreamWorks

DreamWorks

Aloft Hotels

Aloft Hotels

CarMax

CarMax

H&M

H&M

Barebells

Barebells

Neutrogena

Neutrogena

WeightWatchers

WeightWatchers

Behr

Behr

National Geographic

National Geographic

Rabanne

Rabanne

COVERGIRL

COVERGIRL

Viator

Viator

GetYourGuide

GetYourGuide

Popeyes

Popeyes

Hulu on Disney+

Hulu on Disney+

U.S. Soccer

U.S. Soccer

7-Eleven

7-Eleven

Aladdin

Aladdin

Pandora

Pandora

Google Photos

Google Photos

Sony Pictures Television

Sony Pictures Television

FX

FX

Def Jam

Def Jam

P&G

P&G

ABC

ABC

Mountain Dew

Mountain Dew

Oreo

Oreo

DC

DC

F1

F1

Walmart

Walmart

Burger King

Burger King

Coach

Coach

ACANA

ACANA

Shopify

Shopify

Microsoft

Microsoft

Liquid I.V.

Liquid I.V.

Tree Hut

Tree Hut

Flutterhabit

Flutterhabit

Sézane

Maruchan

Maruchan

Vaseline

Vaseline

Marshalls

Marshalls

Applebee's

Applebee's

Tripadvisor

Tripadvisor

Old Navy

Old Navy

JCPenney

JCPenney

VaynerMedia

VaynerMedia

Deloitte

Deloitte

Edelman

Edelman

OMG

OMG

A24

A24

Columbia Records

Columbia Records

Roc Nation

Roc Nation

GLAAD

GLAAD

Atlantic Records

Atlantic Records

Scopely

Scopely

Zillow

Zillow

Zola

Zola

Unilever

Unilever

Pfizer

Pfizer

Republic Records

Republic Records

WNBA

WNBA

United Airlines

United Airlines

Away

Away

Chili's

Chili's

Molson Coors

Molson Coors

Puma

Puma

NYT Games

NYT Games

Aritzia

Aritzia

Carnival Cruise Line

Carnival Cruise Line

JBL

JBL

DoorDash

DoorDash

McDonald's

McDonald's

Maison Margiela

Maison Margiela

Amazon MGM Studios

Amazon MGM Studios

Nespresso

Nespresso

Valentino

Valentino

Warner Bros.

Warner Bros.

Paramount

Paramount

KFC

KFC

NYX

NYX

Bravo

Bravo

PINK

PINK

Dove

Dove

Cash App

Cash App

Universal Pictures

Universal Pictures

Lollapalooza

Lollapalooza

NYC

NYC

MAC Cosmetics

MAC Cosmetics

Copilot

Copilot

Chanel Beauty

Chanel Beauty

Conair

Conair

Dave & Buster's

Dave & Buster's

Xfinity

Xfinity

Jackbox Games

Jackbox Games

HBO

HBO

FX Networks

Hasbro

Hasbro

Virgin Voyages

Virgin Voyages

Spindrift

Spindrift

Feeld

SharkNinja

SharkNinja

Tubi

Tubi

Victoria's Secret

Etsy

Etsy

Lexus

Lexus

King

King

Aperol Spritz

Aperol Spritz

Target

Target

Shake Shack

Shake Shack

Celsius

Celsius

Audible

Audible

Knicks

Knicks

Supercell

Supercell

Dunkin'

Sony

Sony

US Open

US Open

Converse

Converse

DraftKings

DraftKings

Sephora

Sephora

Marvel Studios

Marvel Studios

Chanel

Venmo

Venmo

Golden Globes

Golden Globes

Uber

Uber

Jameson

Jameson

AT&T

AT&T

Hilton

Hilton

Delta

Delta

Progressive

Progressive

UTA

UTA

Dentsu

Dentsu

Samsung

Samsung

Netflix

Netflix

Chase

Chase

LVMH

LVMH

Taco Bell

Taco Bell

UGG

UGG

WBD

WBD

BMW

BMW

Spotify

Spotify

Mondelez

Apple TV

Apple TV

Amazon

Amazon

L'Oréal

L'Oréal

Nike

Nike

Coca-Cola

Coca-Cola

Meta

Meta

Expedia Group

Expedia

Warner Music Group

Warner Music Group

Whalar

Whalar

WPP

WPP

Publicis

Publicis

Ogilvy

Ogilvy

1

@streethearts

Street Hearts

streethearts

@lovetrain

Love Train

lovetrain

Applebee's, Sézane, Flutterhabit, Marshalls, Uber, Conair, Shake Shack, Vaseline, Maruchan, Away, NYX

Applebee's = https://www.instagram.com/reel/DUbeIZMAX69/; Sézane = https://www.instagram.com/reel/DUg3FJ7gU14/; Flutterhabit = https://www.instagram.com/reel/DURQMEEgXcn/; Marshalls = https://www.instagram.com/reel/DUou8qGDNnm/; Uber = https://www.instagram.com/reel/DUwHk7rAS7q/; Conair = https://www.instagram.com/reel/DUtiTYVgX9Z/; Shake Shack = https://www.instagram.com/reel/DUbsY9NkqmJ/; Vaseline = https://www.instagram.com/reel/DUWarXXku1V/; Maruchan = https://www.instagram.com/reel/DUTxC30EjTA/; Away = https://www.instagram.com/reel/DURIdHbkj8B/; NYX = https://www.instagram.com/reel/DUl515xEgus/

Month of Love

Month of Love

Street Hearts

New York

January–February

The results

Month of Love ran from January 15 to Valentine's Day 2026 across Street Hearts and Love Train, with a brand behind almost every date. Applebee's covered second dates with its Date Night Pass, Uber Eats and Sézane set up the next ones, Shake Shack's True Love Shake rode Love Train, Vaseline and Red Lobster ran a kissing booth, and Conair turned Galentine's Day into a giveaway. Maruchan, NYX, Flutterhabit and Marshalls joined too.

View the post ↗

12.8M+

Impressions

170K

Engagements

1.3%

Engagement rate

https://www.instagram.com/reel/DUbeIZMAX69/

https://www.instagram.com/reel/DUl3sD4gXOl/

https://www.instagram.com/reel/DUbsY9NkqmJ/

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