Case study
What's Poppin, presented by Lancôme.

Lancôme
What's Poppin? with Davis!
New York
June
The results
What's Poppin took its interviews inside Lancôme's Idôle House in June 2025, the place to be that weekend. Davis Burleson brought the show's questions to the event instead of the sidewalk.
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Impressions
60K
Engagements
6.4%
Engagement rate
Brand partner