Case study
Three shows. One holiday season.

GetYourGuide
Subway Oracle
New York
December, February
The results
GetYourGuide gave each show its own holiday moment in December 2024. On Subway Oracle, Morris Cornbread took his "new wifey" to the spa. Street Hearts set up a couple among the holiday lights, and What's Poppin opened its 12 Days of Giving with a GetYourGuide experience and a $200 voucher giveaway. The brand came back to What's Poppin in February 2026 for "international travel at home."
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Brand partner