Case study
Three What's Poppin videos, spring 2024.

Celsius
What's Poppin? with Davis!
New York
April–June
The results
Celsius ran with What's Poppin through spring 2024, from the Formula 1 weekend in Miami, where the question was the heat or Team Ferrari, to Palm Tree Fest, where situationships were optional and an ice-cold Celsius was not.
View the post ↗2.5M+
Impressions
52K
Engagements
2.0%
Engagement rate
Brand partner