Case study
Six weeks. One citywide moment.

Cash App
What's Poppin? with Davis!
New York
6 weeks
The results
For six weeks, What's Poppin went live from NYC with the Wheel of Blessings. New Yorkers lined up around the park for a spin, winning up to $500 via Cash App on the spot. Every moment ran on What's Poppin's own channels and was syndicated to TikTok and YouTube alongside Instagram, reaching 2.3M+ impressions and 200K+ engagements.
View the post ↗2.3M+
Impressions
200K+
Engagements
12%
Engagement rate
Brand partner