Case study
The world's warmest puffer, street-tested.

Aritzia
What's Poppin? with Davis!
New York
TBC
The results
What's Poppin partnered with Aritzia to launch The Super Puff, the world's warmest puffer. Davis Burleson took it to the streets of New York, and the episode closed with a big Aritzia giveaway that fans loved. The video ran on What's Poppin's own channels, was syndicated to TikTok and YouTube alongside Instagram, and passed 1M impressions and 100K engagements.
View the post ↗1.3M+
Impressions
105K+
Engagements
7.8%
Engagement rate
Brand partner