Case study
One show. Six sponsors.

12 Days of Giving
What's Poppin? with Davis!
New York
Holiday Season
The results
Each December, What's Poppin surprises unsuspecting New Yorkers with huge prizes. In 2024, each day of 12 Days of Giving had a different brand partner and prize behind it: a $500 Target shopping spree from Tree Hut, a $500 JCPenney gift card, a $1,000 Uber gift card, a $250 Old Navy gift card, a $500 Tripadvisor experiences credit and a year's supply of Liquid I.V.
View the post ↗6.4M+
Impressions
214K
Engagements
3.4%
Engagement rate
Brand partner